Some people make a great career as a consultant, while some struggle to pay the bills solely from consulting.
If you’re hoping to be a full-time consultant, or are currently finding it difficult to get your consulting career going, some of the points below may help you figure out why. Continue reading…
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I had consulting sessions with two new clients last week. One sells a very nice product aimed at parents; the other offers an excellent service targeted at businesswomen.
Both business owners are very talented women, and both have serious problems with their websites: Continue reading…
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I recently met with a prospective client who has a wonderful story to tell.
We’re proposing an online branding campaign to place him above, and set him apart from a large herd of competitors in a saturated local service industry. Strong market differentiation is essential in a cluttered field Continue reading…
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10. Pay extra for a premium domain name and then leverage it across all of your marketing (online and off-line).
9. Price your services for yourself, not your clients. You’re a top-notch professional with a long and proven track record… you are not a commodity.
8. Stay organized. Keep your desk and desktop neat and orderly. Continue reading…
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On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
Now what’s the first thing that came to mind? It’s likely that McDonalds popped into your head. Continue reading…
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