On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
Now what’s the first thing that came to mind? It’s likely that McDonalds popped into your head. Continue reading…
Nothing in the world fits the concept of branding like social media does!
Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about.
People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s a tremendous part of what drives branding.
Social media is the ultimate person-to-person conversation and conversation is what sells the latest jeans, athletic shoes and that new “in” restaurant.
Continue reading…
