It drives me nuts when some journalist reporter on the evening news starts talking about how many millions of hits the latest cute-baby-animal video is getting on Youtube.

Who cares about hits?  Hits on a website are largely meaninglessContinue reading…

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Google doesn’t like SEO professionals!  At the very least they don’t like what we do.  Google pretends to like us.  They invite us to great parties out at the home office in Mountain View.  Very nice parties with girls in bunny suits (ooops, wrong company).  Net-net… Google doesn’t like SEO pros.

Why?  Because effective SEO cuts into their bottom line. Continue reading…

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Working with clients at all levels can be more challenging than projects they’re hiring you for.  As a consultant, you are on the front-line of a war between you, your client, your client’s department heads, and sometimes your client’s client.

Over the past twelve years I’ve had clients say lots of things, and the ability to read between the lines has become an essential skill. Continue reading…

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The #1 purpose of a business website is to make something happen… get new clients, sell more of your products, get people to support your non-profit cause.

Whatever your intent, your website must make something happen in order to help the effort.

So why do I see so many businesses with websites that are nothing more than electronic business cards? Continue reading…

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Some people make a great career as a consultant, while some struggle to pay the bills solely from consulting.

If you’re hoping to be a full-time consultant, or are currently finding it difficult to get your consulting career going, some of the points below may help you figure out why. Continue reading…

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