Everyone says I'm a Digital Marketing expert…
From the category archives:
Google doesn’t like SEO professionals! At the very least they don’t like what we do. Google pretends to like us. They invite us to great parties out at the home office in Mountain View. Very nice parties with girls in bunny suits (ooops, wrong company). Net-net… Google doesn’t like SEO pros. Why? Because effective SEO [...]
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Working with clients at all levels can be more challenging than projects they’re hiring you for. As a consultant, you are on the front-line of a war between you, your client, your client’s department heads, and sometimes your client’s client. Over the past twelve years I’ve had clients say lots of things, and the ability [...]
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The #1 purpose of a business website is to make something happen… get new clients, sell more of your products, get people to support your non-profit cause. Whatever your intent, your website must make something happen in order to help the effort. So why do I see so many businesses with websites that are nothing [...]
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Some people make a great career as a consultant, while some struggle to pay the bills solely from consulting. If you’re hoping to be a full-time consultant, or are currently finding it difficult to get your consulting career going, some of the points below may help you figure out why.
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I had consulting sessions with two new clients last week. One sells a very nice product aimed at parents; the other offers an excellent service targeted at businesswomen. Both business owners are very talented women, and both have serious problems with their websites:
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