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	<title>D.K. Smith &#187; Marketing</title>
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	<link>http://www.dksmith.com</link>
	<description>Everyone says I&#039;m a Digital Marketing expert...</description>
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		<title>Branding&#160;Sideways&#8230;</title>
		<link>http://www.dksmith.com/branding/branding-sideways.htm</link>
		<comments>http://www.dksmith.com/branding/branding-sideways.htm#comments</comments>
		<pubDate>Fri, 22 Jul 2011 21:14:15 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[About 4:30 minutes into the video Gary details how he took his brand&#8217;s marketing effort sideways in order to go over the top in sales&#8230; Related Posts Visitors, Pageviews, or&#160;Hits? Electronic Business&#160;Cards&#8230; Social media &#8211; Brand building or brand&#160;defense?

<h3>Related Posts</h3>
<ul>
		<li><a href="http://www.dksmith.com/observations/visitors-pageviews-hits.htm" rel="bookmark">Visitors, Pageviews, or&nbsp;Hits?</a><!-- (2.4)--></li>
		<li><a href="http://www.dksmith.com/observations/electronic-business-cards.htm" rel="bookmark">Electronic Business&nbsp;Cards&#8230;</a><!-- (3.8)--></li>
		<li><a href="http://www.dksmith.com/branding/brand-building-brand-defense.htm" rel="bookmark">Social media &#8211; Brand building or brand&nbsp;defense?</a><!-- (2.9)--></li>
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		<title>Visitors, Pageviews, or&#160;Hits?</title>
		<link>http://www.dksmith.com/observations/visitors-pageviews-hits.htm</link>
		<comments>http://www.dksmith.com/observations/visitors-pageviews-hits.htm#comments</comments>
		<pubDate>Tue, 24 May 2011 15:08:35 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[site statistics]]></category>
		<category><![CDATA[stats]]></category>

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		<description><![CDATA[It drives me nuts when some journalist reporter on the evening news starts talking about how many millions of hits the latest cute-baby-animal video is getting on Youtube. Who cares about hits?  Hits on a website are largely meaningless. Why are hits meaningless? Someone comes to your website and clicks around a bit. They may [...]

<h3>Related Posts</h3>
<ul>
		<li><a href="http://www.dksmith.com/observations/things-clients-say.htm" rel="bookmark">Things Clients Say&#8230; and What They Truly&nbsp;Mean</a><!-- (3.1)--></li>
		<li><a href="http://www.dksmith.com/observations/electronic-business-cards.htm" rel="bookmark">Electronic Business&nbsp;Cards&#8230;</a><!-- (4.7)--></li>
		<li><a href="http://www.dksmith.com/observations/move-beyond-mistakes.htm" rel="bookmark">Moving Beyond&nbsp;Mistakes&#8230;</a><!-- (3.9)--></li>
	</ul>

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		<item>
		<title>Electronic Business&#160;Cards&#8230;</title>
		<link>http://www.dksmith.com/observations/electronic-business-cards.htm</link>
		<comments>http://www.dksmith.com/observations/electronic-business-cards.htm#comments</comments>
		<pubDate>Fri, 04 Mar 2011 16:04:07 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=1403</guid>
		<description><![CDATA[The #1 purpose of a business website is to make something happen&#8230; get new clients, sell more of your products, get people to support your non-profit cause. Whatever your intent, your website must make something happen in order to help the effort. So why do I see so many businesses with websites that are nothing [...]

<h3>Related Posts</h3>
<ul>
		<li><a href="http://www.dksmith.com/observations/visitors-pageviews-hits.htm" rel="bookmark">Visitors, Pageviews, or&nbsp;Hits?</a><!-- (5.2)--></li>
		<li><a href="http://www.dksmith.com/observations/things-clients-say.htm" rel="bookmark">Things Clients Say&#8230; and What They Truly&nbsp;Mean</a><!-- (4.3)--></li>
		<li><a href="http://www.dksmith.com/observations/move-beyond-mistakes.htm" rel="bookmark">Moving Beyond&nbsp;Mistakes&#8230;</a><!-- (4.5)--></li>
	</ul>

]]></description>
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		<item>
		<title>Why Preeminence Is So&#160;Important&#8230;</title>
		<link>http://www.dksmith.com/branding/preeminence-is-important.htm</link>
		<comments>http://www.dksmith.com/branding/preeminence-is-important.htm#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:06:22 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[domination]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=156</guid>
		<description><![CDATA[On the surface, preeminence is about having your brand immediately connected to a consumer need or want. Think quick&#8230; fast food! Now what&#8217;s the first thing that came to mind?  It&#8217;s likely that McDonalds popped into your head. Preeminence is about controlling your target market&#8217;s perception of your product or service within that market segment. [...]

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		<li><a href="http://www.dksmith.com/observations/electronic-business-cards.htm" rel="bookmark">Electronic Business&nbsp;Cards&#8230;</a><!-- (2.8)--></li>
		<li><a href="http://www.dksmith.com/branding/be-who-you-are.htm" rel="bookmark">Just Be Who You&nbsp;Are!</a><!-- (3.8)--></li>
		<li><a href="http://www.dksmith.com/observations/top-10-things-learned-from-seo-consulting.htm" rel="bookmark">Top 10 Things I&#8217;ve Learned from SEO&nbsp;Consulting</a><!-- (3.1)--></li>
	</ul>

]]></description>
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		<slash:comments>4</slash:comments>
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