About 4:30 minutes into the video Gary details how he took his brand’s marketing effort sideways in order to go over the top in sales…
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From the category archives:
Marketing
It drives me nuts when some journalist reporter on the evening news starts talking about how many millions of hits the latest cute-baby-animal video is getting on Youtube. Who cares about hits? Hits on a website are largely meaningless.
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The #1 purpose of a business website is to make something happen… get new clients, sell more of your products, get people to support your non-profit cause. Whatever your intent, your website must make something happen in order to help the effort. So why do I see so many businesses with websites that are nothing [...]
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On the surface, preeminence is about having your brand immediately connected to a consumer need or want. Think quick… fast food! Now what’s the first thing that came to mind? It’s likely that McDonalds popped into your head.
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