On the surface, preeminence is about having your brand immediately connected to a consumer need or want.
Think quick… fast food!
Now what’s the first thing that came to mind? It’s likely that McDonalds popped into your head.
Preeminence is about controlling your target market’s perception of your product or service within that market segment.
Ultimate market preeminence is when your name becomes a verb:
- “Fedex that to me so I get it tomorrow.”
- “Google it!”
- “Xerox that report for me.”
These imposing synonyms illustrate the full importance of preeminence:
- ascendancy, authority, domination.
- power, supremacy, influence.
Do you understand now?
Learn how to achieve preeminence in part two. Subscribe to RSS to follow this series.
{ 4 comments… read them below or add one }
I want to thank you very much not only for this post but also for all your insights. I find this to be greatly interesting and I will be coming back for more information.
So is preeminence just a fancy word for being on top of the heap?
It’s a lot more than just being on top. Stay tuned for part-two.
You know what, I’m very inclined to agree.