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	<title>D.K. Smith &#187; Branding</title>
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	<description>Everyone says I&#039;m a Digital Marketing expert...</description>
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		<title>Branding&#160;Sideways&#8230;</title>
		<link>http://www.dksmith.com/branding/branding-sideways.htm</link>
		<comments>http://www.dksmith.com/branding/branding-sideways.htm#comments</comments>
		<pubDate>Fri, 22 Jul 2011 21:14:15 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[About 4:30 minutes into the video Gary details how he took his brand&#8217;s marketing effort sideways in order to go over the top in sales&#8230; Related Posts Visitors, Pageviews, or&#160;Hits? Electronic Business&#160;Cards&#8230; Social media &#8211; Brand building or brand&#160;defense?

<h3>Related Posts</h3>
<ul>
		<li><a href="http://www.dksmith.com/observations/visitors-pageviews-hits.htm" rel="bookmark">Visitors, Pageviews, or&nbsp;Hits?</a><!-- (2.4)--></li>
		<li><a href="http://www.dksmith.com/observations/electronic-business-cards.htm" rel="bookmark">Electronic Business&nbsp;Cards&#8230;</a><!-- (3.8)--></li>
		<li><a href="http://www.dksmith.com/branding/brand-building-brand-defense.htm" rel="bookmark">Social media &#8211; Brand building or brand&nbsp;defense?</a><!-- (2.9)--></li>
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		<title>Just Be Who You&#160;Are!</title>
		<link>http://www.dksmith.com/branding/be-who-you-are.htm</link>
		<comments>http://www.dksmith.com/branding/be-who-you-are.htm#comments</comments>
		<pubDate>Fri, 12 Mar 2010 21:46:01 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[domination]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=353</guid>
		<description><![CDATA[I recently met with a prospective client who has a wonderful story to tell.

We're proposing an online branding campaign that will place him above, and set him apart from a large herd of competitors in a saturated local service industry.  Strong market differentiation is essential in a cluttered field...

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		<li><a href="http://www.dksmith.com/observations/visitors-pageviews-hits.htm" rel="bookmark">Visitors, Pageviews, or&nbsp;Hits?</a><!-- (4.3)--></li>
		<li><a href="http://www.dksmith.com/observations/move-beyond-mistakes.htm" rel="bookmark">Moving Beyond&nbsp;Mistakes&#8230;</a><!-- (4.2)--></li>
		<li><a href="http://www.dksmith.com/branding/brand-building-brand-defense.htm" rel="bookmark">Social media &#8211; Brand building or brand&nbsp;defense?</a><!-- (4)--></li>
	</ul>

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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Why Preeminence Is So&#160;Important&#8230;</title>
		<link>http://www.dksmith.com/branding/preeminence-is-important.htm</link>
		<comments>http://www.dksmith.com/branding/preeminence-is-important.htm#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:06:22 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[domination]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=156</guid>
		<description><![CDATA[On the surface, preeminence is about having your brand immediately connected to a consumer need or want. Think quick&#8230; fast food! Now what&#8217;s the first thing that came to mind?  It&#8217;s likely that McDonalds popped into your head. Preeminence is about controlling your target market&#8217;s perception of your product or service within that market segment. [...]

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		<li><a href="http://www.dksmith.com/branding/be-who-you-are.htm" rel="bookmark">Just Be Who You&nbsp;Are!</a><!-- (3.8)--></li>
		<li><a href="http://www.dksmith.com/observations/top-10-things-learned-from-seo-consulting.htm" rel="bookmark">Top 10 Things I&#8217;ve Learned from SEO&nbsp;Consulting</a><!-- (3.1)--></li>
	</ul>

]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Social media &#8211; Brand building or brand&#160;defense?</title>
		<link>http://www.dksmith.com/branding/brand-building-brand-defense.htm</link>
		<comments>http://www.dksmith.com/branding/brand-building-brand-defense.htm#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:42:17 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=125</guid>
		<description><![CDATA[Nothing in the world fits the concept of branding like social media does! Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about. People need to fit in, to belong&#8230; to look, think, go and do what the tribe does; and that&#8217;s [...]

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	</ul>

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got it&#8230;&#160;finally!</title>
		<link>http://www.dksmith.com/news/my-brand-finally.htm</link>
		<comments>http://www.dksmith.com/news/my-brand-finally.htm#comments</comments>
		<pubDate>Wed, 19 Aug 2009 06:22:30 +0000</pubDate>
		<dc:creator>D.K.</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.dksmith.com/?p=1</guid>
		<description><![CDATA[Welcome to my new website.   The prior owner finally sold this domain to me after eight years of emails and phone calls&#8230; begging, cajoling, and pleading with him to part with it. He even rejected several offers of some serious bucks. Luckily the economy went south since I began the quest to secure my online [...]

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	</ul>

]]></description>
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		<slash:comments>6</slash:comments>
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