About 4:30 minutes into the video Gary details how he took his brand’s marketing effort sideways in order to go over the top in sales…
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From the category archives:
Branding
I recently met with a prospective client who has a wonderful story to tell.
We’re proposing an online branding campaign that will place him above, and set him apart from a large herd of competitors in a saturated local service industry. Strong market differentiation is essential in a cluttered field…
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On the surface, preeminence is about having your brand immediately connected to a consumer need or want. Think quick… fast food! Now what’s the first thing that came to mind? It’s likely that McDonalds popped into your head.
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Welcome to my new website. The prior owner finally sold this domain to me after eight years of emails and phone calls… begging, cajoling, and pleading with him to part with it. He even rejected several offers of some serious bucks.
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