From the category archives:

Branding

Just Be Who You Are!

in Branding

I recently met with a prospective client who has a wonderful story to tell.

We’re proposing an online branding campaign that will place him above, and set him apart from a large herd of competitors in a saturated local service industry.  Strong market differentiation is essential in a cluttered field…

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Why Preeminence Is So Important…

in Branding,Marketing

On the surface, preeminence is about having your brand immediately connected to a consumer need or want. Think quick… fast food! Now what’s the first thing that came to mind?  It’s likely that McDonalds popped into your head.

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Social media – Brand building or brand defense?

in Branding

Nothing in the world fits the concept of branding like social media does! Branding is a social happening and the change from one-to-one conversations to many-to-many is what social media and Web 2.0 is all about. People need to fit in, to belong… to look, think, go and do what the tribe does; and that’s [...]

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