I had consulting sessions with two new clients last week. One sells a very nice product aimed at parents; the other offers an excellent service targeted at businesswomen.
Both business owners are very talented women, and both have serious problems with their websites: Continue reading…
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I recently met with a prospective client who has a wonderful story to tell.
We’re proposing an online branding campaign that will place him above, and set him apart from a large herd of competitors in a saturated local service industry. Strong market differentiation is essential in a cluttered field Continue reading…
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10. Pay extra for a premium domain name and then leverage it across all of your marketing (online and off-line).
9. Price your services for yourself, not your clients. You’re a top-notch professional with a long and proven track record… you are not a commodity.
8. Stay organized. Keep your desk and desktop neat and orderly. Continue reading…
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